“We are very encouraged by the strong box office delivered during the important summer release period. It demonstrates that audience in China are excited to see  high quality and distinctive films with superb IMAX experience,” said Jim Athanasopoulpos, CFO and COO of IMAX China.

IMAX相信,改进的排片策略、不断拓展的影院网络，新品牌活动以及下半年令人激动的片单都将进一步凸显IMAX的差异化体验并保持在中国的票房增长势头。

IMAX believes the refined programming strategy, continued network expansion, the new branding campaign and the exciting upcoming titles will further increase the differentiation of IMAX and continue box office growth momentum in China.

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