CoCo的新店真是越来越有“诗意”了
竹斋眠听雨,梦长里青苔。
门寂山相对,身闲鸟不猜。
——方岳《听雨》节选
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一杯茶,饮的是一种风雅。华灯初上,摒弃红尘的喧嚣与嘈杂,掬一杯清香茶饮,在文人山水画里思考时间的过去与未来,在虫痕鸟迹兽足中阅读生命的繁华若梦,在纵谷春秋聆听长卷跋尾、余音袅袅,重新思考东方美学的特殊意义。
A cup of tea represents elegance. When the evening lights are lit, people abandon the noise of the world of mortals and hold a cup of fragrant tea, reflect on the past and future of time in literati landscape paintings, read the prosperous life in the traces of insects, birds and animals, and listen to the long postscript and lingering sound in the spring and autumn period to rethink the special significance of oriental aesthetics.
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CoCo都可白塔西路店以“梦游园”主题为切入点,设计藉由在地意向与空间的完美融合,进行品牌差异化定位的同时,打造一个独一无二的茶饮品牌形象。它秉持着自然低调的极简主义理念,营造出一个质感层次丰富的禅意空间,为顾客带来沉浸式多维度的感官体验。
Taking the theme of “dream garden” as the breakthrough point, this project aims to create a unique image of milk tea brand by the perfect integration of local intention and space to carry out brand differentiation positioning. It adheres to the natural and low-key minimalism concept, and creates a zen space with rich texture levels, bringing multi-dimensional sensory experience for customers.
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追溯项目本源,设计师以起承转合的序列式观景节奏注解建筑的艺术语境。外立面大面积玻璃的介入,使室内外空间得到一个很好的划分。同时,穿插砌入砖石与金属元素,既不乏传统的美感,亦满载时尚的气息。
Tracing back to the origin of the project, the designer annotates the artistic context of architecture with a sequential viewing rhythm. The intervention of large-scale glass on the facade makes the indoor and outdoor space get a good division. At the same time, it is interspersed with masonry and metal elements, which not only has the traditional aesthetic feeling, but also has the flavor of fashion.
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室内以“园林”为概念,融合了竹、石、木等传统元素以及微水泥、文化砖、不锈钢等的现代材料,以纯粹的笔触勾勒无形的丰盈,赋予其惬意悠然的情感表达以及更深远的内涵,倾力演绎贯通古今的和谐之美。
The concept of “garden” is used in the interior, which integrates traditional elements such as bamboo, stone and wood, as well as modern materials such as micro cement, cultural brick, stainless steel, etc., with pure brush strokes, it outlines the intangible abundance, endows it with comfortable and leisurely emotional expression and more profound connotation, and tries its best to deduce the beauty of harmony through ancient and modern times.
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