Bob Etherington, a sales, negotiation and presentation trainer, says it canbe the difference between success and failure. “Companies aren’t run by peoplewho are the best but by people who think they’re the best.”
(2)...........................................
“Often you do need to feign confidence at first,” says Mr Etherington. “Youtry and adopt the feeling of someone who knows what they’re doing.”
But, he adds, the best thing about faking confidence is that it often evolvesinto the real thing. “You get a picture in your mind of the outcome you want.Athletes do it all the time – they see the ball going into the hole. Even thoughyou don’t really believe it, your brain latches on to it. That gets yourconfidence going.”
(3)..........................................
When engaging in conversation or making presentations, Mr Etherington’sadvice is: “Speak clearly and drop your voice, stand with your feet about 30centimetres apart, use your hands when you talk and make eye contact.”
Peter Shaw, an executive coach at Praesta, says that personal experiences canalso help. “Remember occasions when you have been confident in the past.Encapsulate memories of success,” he says. “You could also have a mantra, like‘I can do this’ or ‘Keep calm and carry on’. Or you can think of situationswhere you’re confident outside of work and then transfer some of that into thework environment.”
Mr Yeung says: “Psychologists also talk about the ‘illusion of transparency’.Most people believe that when they are nervous everyone can see this. But theycan’t. Just remembering this can make you more confident.”
(4)..........................................
Two ways to improve how you come across are to make sure you have done yourhomework and to show up to meetings with plenty of time to spare. “You may notactually need to read all those pages the night before but it will boost yourconfidence,” says Mr Shaw. “Preparation is as much psychological aspractical.”
Arriving early is also a good way to collect your thoughts. “If you arriveflustered and have to apologise, you won’t inspire confidence in those you’remeeting and you start on the back foot.”
(5)...........................................
There is a fine line between self-belief and arrogance.A confident manager isgrounded enough to “accept criticism and welcome feedback”, adds Mr Yeung.
Language Points:
1. equate 使等同 2. feign 假装
3. evolve 演变 4. encapsulate 封装
5. mantra 咒语 6. flustered 紧张的
Special Hint:
尝试模仿以下经典句式造句，为日后写优美文章做准备!
Companies aren’t run by people who are the best but by people who thinkthey’re the best.
公司的管理者不是最优秀的人才，而是相信自己是最优秀的人
Exam Focus:
此题为BEC中级考试阅读真题第二部分模拟，题目要求如下：
Choose the best sentence below to fill each of the gaps. Do not use anyletter more than once, and there is one letter that won’t be used.
A How to use your confidence?
B What about faking it?
C How important is confidence?
D What can I do to build my confidence?
E How important is preparation?
F Can you be overconfident?
Oral Topic:
In what way can you boost your confidence at work?
Keys(反白可见):
1、C 2、B 3、D 4、E 5、F
译文参考：
信心能影响你事业的成败 。幸运的是，对缺乏自信的人来说，信心是很容易提升的 。
自信有多重要?
Talentspace的企业心理学家罗布?杨(RobYeung)表示：“从领导力和团队的角度来看，非常重要 。”杨著有《自信：心想事成的技巧》(Confidence: The Art of GettingWhatever you Want)一书 。
“你必须相信其他人对你有信心 。人们将信心等同于竞争力” 。
销售、谈判和演讲培训人鲍勃?埃瑟林顿(BobEtherington)表示，自信可以决定你成功与否 。“公司的管理者不是最优秀的人才，而是相信自己是最优秀的人” 。
假装自信怎样?
埃瑟林顿表示：“通常你一开始确实需要假装自信 。你要努力模仿那些胸有成竹的人的情绪 。”
但他补充称，假装自信的最佳之处在于它往往会演变成真正的自信 。“你在脑海中勾画自己想要获得的结果，运动员一直是这么做的——他们在脑海中看到球落入了篮筐里 。即便你并非真的相信它，你的大脑也会留下印象 。这会激发你的自信” 。
我如何才能建立自信?
埃瑟林顿的建议是，当与人交谈或发表讲话时，“吐字清晰，降低音调，双脚分开约30公分，说话时运用手势，并与听众进行目光接触” 。
Praestad 的高级教练彼得?肖(PeterShaw)表示，个人经历也能有所帮助 。他表示：“记住你曾经自信满满的时刻 。封装成功的记忆 。你还可以给自己想个咒语，比如‘我能做到’或者‘保持镇定并继续’ 。或者回想起你在工作之外感到自信的场合，随后把一部分场景转变为工作环境 。”

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标题：BEC阅读|BEC阅读材料( 四 )