Develop a creative narrative for Direct Response (DR) advertisers based on existing learnings from the Greater China domestic and export markets

To help DR businesses overcome creative challenges that inhibit their growth

Uncover data insights to develop creative ideas that drive the key business goals of our DR clients

Develop DR creative knowledge with DR & Brand agencies and Facebook Marketing Partners (FMP)

Develop and implement tools to enable DR clients to learn, measure and develop creative

Lead education and training efforts with Clients, FMPs, Agencies and Facebook Sales teams

Assimilate learnings and best practices from across the industry and apply them to new situations

Partner with others on the team and creative agencies to make their ideas shine

Work with Product and Engineering to refine your ideas for maximum impact on the Facebook Platform, Apps and Services

Be a thought leader on how mobile and people-based marketing are fundamentally changing brand marketing

Passion for communicating to people, uncovering consumer behavior, and helping your clients to connect with customers in an impactful way

Hands-on execution to produce beautiful work - this is a position for creators, not directors

Experience and working knowledge of performance metrics and campaign management

Hands-on experience delivering creative work and managing production

Ability and experience prototyping and doing test work

Ability and experience to generate great creative ideas and maximizing performance

Solid understanding of brand identity and visual design

Understand customer journeys and optimize creative standards across the funnel

Deep experience working with a wide network of partners in creative execution in Greater China, Asia Pacific and the world: illustrators, photographers, animators, directors, editors, musicians, etc.

Ability to leverage innovation opportunities

Good presenter and team player

Fluent in Mandarin and English

Solid understanding of DR client needs in Greater China

Experience with InDesign, Illustrator, Photoshop, iMovie (Final Cut Pro, Premiere), Flash, Gif, Cinemagraph, Keynote and PowerPoint is a must