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Another reason is that the existing variety of choices actually falls behind the diversity of individual preferences. In other words, no matter how numerous today’s options are, the diverse personal desires are more. Those people who argue for the redundancy of choices adopt a rather narrow perspective and misconceive of the plenty of options as excessive existents. For example, when they choose a particular product, they may meanwhile consider other options unnecessary. However, taking a broad view, one may find that those seemingly excess options are popular among particular demographics and that there are many people’s needs that have not been met yet because what is available for people to choose from is still short. Hence, how could we think that the choices are too many?